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How to Create a Brand Board + Free Moodboard Photoshop Template

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mpx-moodboard-template-coverWHAT IS A BRAND BOARD?

A brand style board or a brand board is the blueprint of your brand design. It collects all your design elements together and shows the touch+feel of your brand.

WHY DO YOU NEED A BRAND BOARD?

A brand style board is important part of the branding process. All elements (logo, fonts, colours, etc.) are put together on a white canvas and you can see if something is out of place and then change it accordingly.

For me the main use of a brand board is to help you stay consistent in your branding throughout your projects. And consistency is of course very important for brand recognition and for keeping the harmonious look of your site.

Also, a good brand board saves you time and creative juices – you don’t have to reinvent brand elements each time, you can just stick to your blueprint and focus on the content.

START WITH THE MOODBOARD

When designing a brand this is your first visual stop. This beauty here is my very personal moodboard. I can talk about it for ages but basically each image is part of my personal + professional story.  Creating a brand board is not just about picking the colours, it’s the feeling the brand needs to carry to your audience.

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Download the free Photoshop template and make a moodboard for your brand. The questions you should ask yourself when you choose the images are: Does it look right for my brand? + Does it feel right for my brand? The images you pick should both look + feel right.

Tip: Pinterest is a good place to start browsing. Pexels + Dribbble are my other favourite places for visual inspiration.

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ELEMENTS OF A BRAND BOARD

There are a lot of beautiful brand boards out there and as you browse you will notice that the design elements in them vary a lot. The elements I think should always be included are:

  • logo
  • colour palette
  • font selection

When you have these on your brand board, you can either add beautiful photos of your stationary or more design elements. Here is what I often include in my brand boards:

  • variations of the logo + slogan
  • patterns + textures
  • additional design elements like buttons, separators + social media icons
  • blog images, including format + style guidelines
  • website (front page or blog)

Usually, I don’t include the moodboard, as I clutters the board, but you can add brand style section with 3-5 images if you need to add extra brand look+feel.

Personal Branding

I am currently working on the lin.chervenkova.co.uk website and pattern making is my new obsession. I challenged myself and I only used the tiny dash-like logo element to create intricate patterns. They needed to somehow refer to my origins but also look modern and be versatile enough to be used for stationary and different products. I love how they came out and I have many more ready to be used in print and digital projects.

mpx-moodboard-template-3How does your brand board look like?

Do you have one? Do you feel like you need one? Let me know your thoughts in the comments bellow + show me your brand board!

Stay creative!

♥ Lin

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Branding: Mindful Pixels

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mpx-brand-board-1This brand board is long overdue, but I’m so glad it’s finally here! I was down with a nasty cold all week (summer colds are very evil) and I used my time off to browse Pinterest. A lot. As you can imagine all this inspiration had to go somewhere, so Mindful Pixels has it’s full branding now. I really hope you like it, let me know what you think!

Stay healthy,

♥ Lin

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Monthly Moods: July + FREE ‘Make-or-Brake’ a Habit PDF

By | Freebies, Monthly Moods | No Comments

mood-board-2015-julyDeep blue. It cures the body and soul in so many ways! A week ago I was heading towards the sea with a nasty cold in an even nastier mood. A day spent contemplating the sea and the sky made everything so much better. So now I am celebrating the deep blue – I hope you like my July mood board :)

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JUNE LETTERS STUDIO

Some weeks ago I discovered June Letters Studio – a “one-woman studio of San Francisco graphic designer Jessica Levitz”. I am totally in love with Jessica’s designs + her handmade soy wax candles are just magical! My whole July moodboard was inspired by them and this little verse by Joni Mitchell I found on Jessica’s candle shop:

Blue, here is a shell for you
Inside you’ll hear a sigh
A foggy lullaby
There is your song from me

– Joni Mitchell, “Blue”

My favourite candle is Cobalt Candle – Constellation – deep blue, lavender scented and with stars on it – it’s just perfect! :) Pick up your favourite on June Letters Workshop.

JLW-Candle-Hero-1.jpgPhoto by Chelsey Dyer

 

Make-or-brake a habit

The deep blue and the few days spent at the sea inspired me to change some of my routines. If you want to make or brake a habit, grab my PDF (it’s editable, yay!), schedule a little chunk of time every day and let the magic happen.

Stay healthy!

♥ Lin

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DOWNLOAD PLANNER

 

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How to make the most of the summer + free PDF Planner

By | Freebies, Printables | No Comments

make-the-best-of-your-summer

Well, summer is officially here and nomadic spirits are already roaming free and wild. Magical and wonderful journeys await to nourish your soul and fill up your journal. To get things done while having wonderful summer months, I came up with a couple of smart strategies to make the most of my time. So, here are my five tips on how to stay productive AND wild and free throughout the summer + a FREE Make The Most Of The Summer planner.

1. Plan time for adventures

Whether it is a weekend or another chunk of time – plan it! Draw circles around the dates, set up alarms on your phone, book the tickets, pack the tent or do whatever you will normally do to fix dates for your adventures.

2. Schedule your work

Schedule everything – two hours to write, 15 minutes to update social media, an afternoon to paint – make sure you have time for work and leave time to play.

3. Be where you are

Planning and scheduling, and controlling things is  good so you can get things done. But once in your ‘free time zone’ go old school and hide away your phone. I like to grab my old (not so smart) phone and my (definitely not smart) point-and-shoot camera and roam free. I still have a phone, but none of the distractions. And I also have a little notebook with me for the more creative things.

4. Plan a staycation

If you don’t feel particularly wild and free, or your introverted soul prefers to stay at home, you can always plan a cosy staycation. Again, schedule your work, and then when done, hide away your phone and make something you love, or need. Like a home spa, or movie marathon. Or just read a book from cover to cover – make your soul happy for a day or two, it deserves it! :)

5. Rediscover your world

How often do you look around when you roam your city? When was the last time you’ve listen to a friend. And I mean reeeally listened? My mind wanders away every time I talk to somebody — it starts to draw things, or to write stories and I have to gently pull it back. There is a great pleasure in listening intensely to a loved one, almost diving into their soul. Take a walk around your city and see it as a tourist. Invite a friend over, open your heart and truly listen. Practice that attention everywhere and life will be a little bit brighter.

That’s it! These are my five little tricks to make my summer really magical. Now, grab the summer planner and have a glorious time!

DOWNLOAD FREE SUMMER PLANNER

Stay wild and free!

♥ Lin

P.S. I apologise to everybody in the southern hemisphere, I know Winter is coming ;) I will create a Cosy Winter Planner as soon as I can. Stay warm! :)

mpx-moodboard-template-cover

How to Create a Brand Board + Free Moodboard Photoshop Template

| Design Resources, Design Stories, Freebies | No Comments

WHAT IS A BRAND BOARD? A brand style board or a brand board is the blueprint of your brand design. It collects all your design elements together and shows the touch+feel of your brand….

mpx-brand-board-cover

Branding: Mindful Pixels

| Design Resources | No Comments

This brand board is long overdue, but I’m so glad it’s finally here! I was down with a nasty cold all week (summer colds are very evil) and I used my time…

mood-board-2015-july

Monthly Moods: July + FREE ‘Make-or-Brake’ a Habit PDF

| Freebies, Monthly Moods | No Comments

Deep blue. It cures the body and soul in so many ways! A week ago I was heading towards the sea with a nasty cold in an even nastier mood. A day…

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