A brand style board or a brand board is the blueprint of your brand design. It collects all your design elements together and shows the touch+feel of your brand.
WHY DO YOU NEED A BRAND BOARD?
A brand style board is important part of the branding process. All elements (logo, fonts, colours, etc.) are put together on a white canvas and you can see if something is out of place and then change it accordingly.
For me the main use of a brand board is to help you stay consistent in your branding throughout your projects. And consistency is of course very important for brand recognition and for keeping the harmonious look of your site.
Also, a good brand board saves you time and creative juices – you don’t have to reinvent brand elements each time, you can just stick to your blueprint and focus on the content.
START WITH THE MOODBOARD
When designing a brand this is your first visual stop. This beauty here is my very personal moodboard. I can talk about it for ages but basically each image is part of my personal + professional story. Creating a brand board is not just about picking the colours, it’s the feeling the brand needs to carry to your audience.
Download the free Photoshop template and make a moodboard for your brand. The questions you should ask yourself when you choose the images are: Does it look right for my brand? + Does it feel right for my brand? The images you pick should both look + feel right.
ELEMENTS OF A BRAND BOARD
There are a lot of beautiful brand boards out there and as you browse you will notice that the design elements in them vary a lot. The elements I think should always be included are:
- colour palette
- font selection
When you have these on your brand board, you can either add beautiful photos of your stationary or more design elements. Here is what I often include in my brand boards:
- variations of the logo + slogan
- patterns + textures
- additional design elements like buttons, separators + social media icons
- blog images, including format + style guidelines
- website (front page or blog)
Usually, I don’t include the moodboard, as I clutters the board, but you can add brand style section with 3-5 images if you need to add extra brand look+feel.
I am currently working on the lin.chervenkova.co.uk website and pattern making is my new obsession. I challenged myself and I only used the tiny dash-like logo element to create intricate patterns. They needed to somehow refer to my origins but also look modern and be versatile enough to be used for stationary and different products. I love how they came out and I have many more ready to be used in print and digital projects.
How does your brand board look like?
Do you have one? Do you feel like you need one? Let me know your thoughts in the comments bellow + show me your brand board!