Branding a business is not for the faint-hearted.
The process requires deep soul-searching, and, at some point, meeting your demons. Yep, all your fears and self-doubts gathered around the proverbial fire of your passion, pointing and laughing.
But it also means building a sustainable business. It means making absolutely sure you are talking to the right people and not to a bare wall.
It means silencing these particular demons for good.