Last week we talked about how you can design a simple, yet beautiful logo using only your favourite fonts, so I decided to show you nine of my favourite free fonts for brand design.
Last week I listed five ways to design your logo on a budget and today, as promised, we'll get up close and personal with the first one: using your favourite fonts. But first, let's see
Why is that even an option?
The most important thing when starting a business is to test your idea, find your people, make that first sell and find out if you actually love doing that passion of yours day in and day out.
Or in other words, the most important thing is to start NOW.
And for these first few steps, that can take a few weeks or sometimes even months or years, you need a logo and a few brand elements that can help you stand out while you're testing the ground and finding your feet.
Why this might be a good option for you?
In a perfect world of pink pixies (pinxies?) and never-ending nice cream, you could hire a designer from day one and have a beautifully designed custom brand before you even have a business to speak of.
But in the real world, the one where you have to work out to stay fit and share your dark chocolate with your boyfriend (because sharing is caring, they say), custom brand design can wait.
Building your brand should start with telling your story, finding your customers and testing your awesome idea. All these things are much more important than nailing the perfect visuals from the beginning of your business journey.
That being said, you cannot start without having at least a logo and a simple website (a couple of colours and images at least). Black and white, if done right, can be very appealing, indeed (just look at all minimal brands on Pinterest), but more often than not your website might end up looking like the obituary pages in a newspaper (ooops!)
So today, I'll show you how to start small, design a beautiful logo using only fonts and start building your creative online empire without having to break the bank.
Let's do this!
Have you ever had a brilliant idea you knew in your bones it’s a game changer, for you and for the world? Your whole body itched with excitement from the creative fire inside, only to collide head first with the million little details that need to be done before you've even started doing YOUR thing?
I imagine there is a lost treasure of unwritten books, jewellery not made and never started businesses because of that paralysing feeling of overwhelm, not having everything figured out and not knowing where to start.
Well, today I’m here to help you overcome some doubts and fears. Tell me, if any of these sound familiar to you:
- I want to make a living by sharing my passion for cooking / jewellery design / yoga / teaching people how to be successful online / reconnecting people with themselves / (put any other creative endeavour you can think of here), BUT don’t know where to start.
- I don’t have the money to start a business just yet.
- I’m not very tech-savvy and I don’t know how to do any of the branding, designing and all the stuff required for an online business to be successful.
Today I'm starting a series that’ll help you make the first small steps of your long journey as an online entrepreneur. You’ll learn five ways to design a beautiful logo for your blog, business or project on a budget, so you can test your idea and focus on the content, not the packaging. Remember:
Start now, use what you have, do your best and when you can, do better.
There are many ways to go about branding and logo creation on a budget, but I’ve gathered my favourite five for you. Here they come…
Tell me this: are you obsessed with bullet journals, planners and time management of all kinds? Yes? Me too! I think the desire to squeeze out more time for magic making is that makes me plan and scheme obsessively.
So, if you're anything like me, in the beginning of each year you make a list of resolutions: to get organised for good, to lose those extra 15 pounds, to save money for that Aruba yoga retreat, to finally make that business idea a reality. Yes! This will be the year you go from "selling stuff online from time to time" to having a thriving business and brand you love.
You start strong, you make a list of all the things you need to do, you even buy a domain for your future online home... but then life happens and all of a sudden it's the end of summer, the new holiday season is in sight, and you still haven't launched your business.
But what if there was a tool that could help you brand your business quickly so you can focus on building a community around your creative genius?
What if, instead of starting from scratch and struggling to figure out how to design your logo or if pink is the right colour for you, you had a collection of premade designs, you could choose from? Imagine getting a beautiful brand within a week and being able to focus all your passion and energy on what YOU do best.
My Premade Branding Kits are designed to do just that — get your branding efforts from "Help, I'm all over the place!" to "Oh my goodness, I love this, it's sooo me!"
Each Branding Kit gives you not only a logo and a colour palette, but it also includes plenty of alternative logos, website graphics and patterns, AND it'll give you access to a member area that is soon to be flooded with exclusive branding goodies.
Here, let me show ...
I am a minimalist at heart and I love simplifying things until there's no fluff left and everything is working perfectly. This is why my branding process is made of three steps and no more. Yes, only three. And if you are just starting out your entrepreneurial journey and have decided to DIY your brand, today I'll give you an easy map to follow.