How to Audit Your Brand and Elevate Your Business

How to Audit Your Brand and Elevate Your Business

Last year I launched a free summer branding course and a very special bunch of girl bosses got to go through seven steps (or spells, as I call them) and transform their brands. And now, I’m releasing the (upgraded) contents of that course, so you can do the same.

But first, let me ask you this: When was the last time you took an hour or so to analyze what’s working and what isn't in your business and made an informed intuitive decision about the direction you should take? Yep, it's important and we rarely do it. We are all running like crazy “to make it” without realizing that stopping and looking around is part of the running process. 

“You’ll get faster wherever you want to go by choosing your path carefully and with intention, not by running aimlessly as fast as you can in an unknown direction.

How to Create One Brand When You Have Many Passions

How to Create One Brand When You Have Many Passions

You are a creative pixie, there’s no doubt about it. You have an extremely curious mind and a heart that has room for a thousand blue wales and more. So when I say you are most likely interested in 371 things at this very moment and you’d love to explore at least half of them, I’m being conservative in my estimate.

Let’s say you’ve decided to focus your business on being a copywriter full time. You got your one-woman-shop opened and off the ground, got your first clients, and all seemed right with the world for a time. And then an ache appeared, right next to your heart. It felt as if you’ve pulled a muscle and it made you restless. You started having the nagging feeling of something being incomplete — you were practically just like that puzzle of a beautiful German castle with a piece missing right in the middle of it, by one of the towers.

What you’re experiencing is what I call the “I want to do it all right now” syndrome. Every multipassionate gal on the planet who aspired to run her own business gets it at some point. And that’s OK.

11 Facebook Communities for Big-Hearted Business Gals

11 Facebook Communities for Big-Hearted Business Gals

Every morning I wake up, wash my face, brush my teeth and step onto my yoga mat. Then I take a moment to thank the Universe (usually while lifting weights or in a down dog) for the privilege to be able to work from home. I live in a tiny flat under tall acacia trees and I don't get much sunshine but my French windows, the little table my boyfriend made for us and the hand embroidered (by my mum) tablecloth is my perfect working spot. Add a steaming Italian coffee to that and I'm ready to conquer the world.

The opposite of this dreamy home office is the open space office almost all creative agencies embrace these days. They are a true nightmare for me. All those people with all their energies, stories, and emotions buzzing around, hustling busily — I have no idea how anybody can get anything creative done in such chaotic beehive, but maybe it's just my introverted inner nerd talking. (Is it, though?)

That being said, there's one thing I miss about having colleagues and being part of a team - 

7 Books Every Creative Solopreneur Should Read

7 Books Every Creative Solopreneur Should Read

2017 has been (and still is) my year of learning. I paid good money for a couple of amazing courses and devoured a bunch of books that changed the way I do business and my view on success, money, creative work and being an online entrepreneur.

And because I just know you’ve been panicking like there’s no tomorrow about those unreached 2017 goals on your list (it’s that time of the year, love, we all are hustling and bustling) I’d like to give your beautiful brain and ginormous heart something better to do — learn, grow and think ahead.

Here they come, 7 Books every creative solopreneur should read…