The 3 Essential Website Pages You Need to Launch Your Small Business

Have you ever spent hours browsing through pretty website templates and wishing you can use them all? Be honest — beautiful, well thought websites and blogs make you feel A) inspired to create equally amazing online home for your business and B) desperate your website will never look that polished and flawless.

But don't despair, you will get to the state of "I love my website just as it is!", although it just might take a little bit of time. The secret here, as with almost anything else when it comes to one-woman-businesses, is to start small and add things (in this case pages) as you grow. This way you will be able to correct your course easily and set the rules for your website based on your experience not on mere guess work.

But how small can you start?

Well, you can start with as little as three pages and add another two a little bit later on. It depends how much time you have and how quickly you want to launch your business.

Let's start with your first three pages and see how it goes from there, shall we?

The 3 Essential Website Pages You Need to Launch Your Small Business

The 3 essential website pages you need to launch your small business

Last week we talked about the three essential brand elements you need to start your business and this week we’ll put those element to work on your three pages.

1. LANDING PAGE

Essentially this is your home page but I'd like you to think of it as your Rome. Here's what I mean:

There is a proverb stating that "All roads lead to Rome" and back in the days Rome was the heart of an empire and the place where everything of consequence happened.

Your landing page is exactly that — the place where people land when they click on the link in your Instagram profile, or google your business name or click on your Facebook link.  Make your landing page the heart of your tiny online empire, keep it up to date and make sure all roads lead to it.

This page might be the only one the visitor ever sees, so make it good. Above the fold (the upper part of the page that is visible right away) you need:

  • Your logo

  • Your tagline or a short description of how you can help your people.

  • A form to capture and collect names and emails of the people who want to hear from you.

Further down on the page you’ll need:

  • More info about your services / products and how to get them.

  • Information about yourself and your business.

  • Further methods for your visitor to connect with you (links to social media profiles, contact form, etc.)

2. THANK YOU PAGE

When somebody subscribes to your newsletter it’s a good manner to thank them and let them know what to expect from you. Here’s what your thank you page should do:

  • Convey your sincere gratitude that someone just entrusted you with their personal information.

  • Set clear expectations of what your reader should expect from you via email and when.

Optionally, you could include:

  • A prompt to share with their friends your simple but very lovely website.

  • Link to your products/ services / shop

  • Links to your social media profiles

3. LEGAL PAGE

This might seem unnecessary when you’re just starting out, but the truth is if you have a website you most likely collect cookies (whether you know it or not) and therefore you need a Cookie Policy. And then while you are there drafting one, why not create your Terms & Conditions as well. The good news is you don’t have to do it all alone and all from scratch. Here are two places you can find help:

GDPR FAQ + Simple Answers by April (and her lawyer husband) from blacksburgbelle.com

The Contract Shop by Cristina Scalera (not available in the EU)

What’s next?

These three pages should be quite enough for you to launch your business. However, there are two more pages you can add when the first three are ready to and running:

Your shop or service page

This page is where you tell your potential customers everything about your offerings. You can use it as a sales page or as a info page with a portfolio, or as a shop, if you're not using Etsy or Creative Market.

Blog

Publishing free content regularly will get more visitors to your website. And more visitors means more subscribers. Which means more connections and eventually more business inquiries.

So, let me know this…

How many pages do you have on your website? Do they all have a clear purpose or are they there because everybody else and their aunt has them? And if you are just starting out, do you feel confused how to go about your web design and how many pages you need to start your business? What action can you take to make your website easier for you to maintain and more enjoyable for your people?