Have you ever cut your hair as a way to mark a new beginning? I do that every time I need a crisp fresh start.
But it’s not just the haircut, is it?
That’s just the physical element of the changes you are making. The final touch of the new you. This is what I call Personal Rebranding.
So, when your business feels like it needs a new haircut too, you go through a rebranding process. And at the end of it, when all of your design elements are ready, you get your brand board.
Brand boards look positively pretty, but have you ever wondered why the heck do you need one?