Your logo doesn’t matter. Yep, I just said that and I’ve been saying it for years now. And here’s why:
Chances are, you're a creative woman with your very own spark of genius. You've decided to take a leap of fate and make a living around that genius. And so you embark on your epic business journey.
You start by creating a logo, and then a blog and a website. And then, when you're online and you're ready to start selling your products and offering your services, you find yourself alone and get filled with doubt.
"Is this the best logo for me?", "Is this this website pretty enough?", "Should I change my brand colours?" are just few of the many nagging questions that paralyze you. And then you spend a month or so tweaking and "improving" your brand, hoping people will notice how beautiful everything is, instead of spreading your magic and making the world giggle some more.
And this is why your logo doesn’t matter: