Do you have the feeling that your brand needs more consistency? One easy way to re-evaluate it is to create a brand board – it will help you focus your brand and grow.
A brand style guide or a brand board is the blueprint for your brand design. It is a collection of all your design elements and it conveys the touch & feel of your brand. Today I'll show you how to create a brand board for your business and blog. Let's do this!
WHY DO YOU NEED A BRAND BOARD?
A brand board is important part of the branding process. All elements (logo, fonts, colours, patterns, etc.) of your branding are put together on a white canvas and you can see if something is out of place and change it accordingly.
The main purpose of a brand board is to help you stay consistent, when creating new content. And consistency is of course very important for brand recognition, and for keeping the harmonious look of your site.
Also, a good brand board saves you time and creative juices - you don't have to reinvent brand elements each time, you can just stick to your blueprint and focus on the content.
START WITH THE MOOD BOARD
When designing a brand this is your first visual stop. This beauty here is my very personal mood board. I can talk about it for ages but basically each image is part of my personal + professional story. Creating a brand board is not just about picking the colours, it's the feeling the brand needs to carry to your audience.
Download the free Photoshop template and create a mood board for your brand and blog. The questions you should ask yourself when you choose the images are:
- Does it look right for my brand?
- Does it feel right for my brand?
The images you pick should both look and feel right + they should be in harmony with one another.
CREATE A BRAND BOARD FOR YOUR BUSINESS AND BLOG
There are a lot of beautiful brand boards out there and as you browse you will notice that the design elements in them vary a lot. The elements I think should always be included are:
- colour palette
- font selection
When you have these on your brand board, you can either add beautiful photos of your stationery or more design elements. Here is what I often include in my brand boards:
- variations of the logo + slogan
- signature patterns and textures
- additional design elements like buttons, separators + social media icons
- blog images, including format + style guidelines
- website (front page or blog)
Usually, I don't include the mood board in the brand board, as I clutters the it. Instead I like to add a brand style section with 3-5 mood images, if you need to add extra look & feel.
MY PERSONAL BRANDING
Soon, you will be able to find my portfolio under lin.chervenkova.co.uk
After creating my logo, I challenged myself and I only used the tiny dash-like logo elements to create intricate patterns (and I'm obsessed now!) They needed to somehow refer to my origins but also look modern and be versatile enough to be used for stationery and different products. I love how they came out, and I have many more ready to be used in all kinds of projects.
HOW DOES YOUR BRAND BOARD LOOK LIKE?
Do you have one? Do you feel like you need one? Oh, and show me your mood board, if you please!