Why do you need a brand board

Have you ever cut your hair as a way to mark a new beginning? I do that every time I need a crisp fresh start.

But it’s not just the haircut, is it?

That’s just the physical element of the changes you are making. The final touch of the new you. This is what I call Personal Rebranding.

So, when your business feels like it needs a new haircut too, you go through a rebranding process. And at the end of it, when all of your design elements are ready, you get your brand board.

Brand boards look positively pretty, but have you ever wondered why the heck do you need one?


That’s a very easy one:

You need a brand board so you can see the whole picture and make sure your brand design ignites the emotions you want it to.

Mindful Pixels is all about summer, freedom and the feeling you get when time has stopped and you are fully immersed in the moment.

Like those endless summers when you were a kid. I spent mine reading, drawing and exploiting my tree swing until I was too heavy for it (I broke the branch. Oops. #sorrynotsorry)

This feeling of calm timeless freedom is where creativity and productivity live (as a happy couple, I guess) and this is one of the reasons I chose it for my business.

See for yourself and tell me what you think:



Have you ever felt like you needed a brand new look so you can start fresh?

What is the feeling you want your brand to awaken in the soul of your ideal customer?

Let me know in the comments below.


Thank you so much for being here, my dear.

May the creative force be with you!

♥ Lin