BRAND PERSONALITIES

Meet the seven sisters

LUNA - Priestess of Light

LUNA

Priestess of Light

Meet Luna. She is a moon child, guided solely by her perfectly tuned intuition. Everything about her and around her is still, serene and quietly beautiful.

She is a calm force of nature, the balance between light and the dark in each of us. She loves to sit on the beach and watch the ebb and flow of water and time. Her loving and gentle feminine presence is a beacon of hope for every lost soul seeking its way home.

She's not afraid of the dark and her bright light illuminates the dark places of your soul, helping you find your true path again. 

 

KEY WORDS

  • Moon
  • Cosmos
  • Stars
  • Feminine
  • Cycle
  • light
  • Sacred
  • Connection
  • Serenity
  • Intuition
  • Earth
  • Gentle
  • Grounded
  • Centred
  • Peaceful
  • Balance
  • Calm

VISUAL STYLE

Handdrawn lines, distressed patterns and dusky, hazy images.

GRAPHIC ELEMENTS: MOON, STARS, RAYS, COSMIC backgrounds

COLOURS: Subdued gentle colours, natural hues. For more see the LUNA colour palettes.

PHOTOGRAPHY: Calm, serene scenes, dusky backgrounds, For more see the LUNA Unsplash collection.

VISUAL INSPIRATION: see the LUNA Pinterest board.

about luna

On her day off she likes to simply do nothing. This is the perfect time to clean your mind, body and soul.

Her element is the Moon but she's also connected to all the stars and everything in the Cosmos.

Her time of the year is the Summer Solstice.

Her times of the day are the hours of  dusk and dawn, when two worlds collide.

Her superpower is balance. She dances smack in the middle between darkness and light and teaches you how to embrace life's cyclic nature.

 

miss luna cast a love spell on you?

 
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CEDRICA

Highland Droid

Meet Cedrica. Her wild and untamed beauty, her strength and her brave escapades are the very stuff legends are made of. She's an adventurer, deeply in love with nature and most of all with the peaks of the North. 

Her strength is a compass. When life gets rough she'll guide you out of the storm and into the cosy embrace of a fire and a hot tea, where you can rest and gather your wits.

She's not afraid of being alone, on the contrary, she embraces solitude—it is the only way she can hear the mesmerising song of the Universe.

KEY WORDS

  • Snow
  • Mountain
  • Branchces
  • Rustic
  • Rain
  • Quiet
  • North
  • Strong
  • Pure
  • Hidden
  • Cool
  • Trees
  • Wood
  • Solitude
  • Wind
  • Peaks
  • Hut

VISUAL STYLE

Rustic textures, handdrawn lines, nature elements

GRAPHIC ELEMENTS: BRANCHES, TREES, LEAVES, PEAKS

COLOURS: DARK, EARTHY TONES. For more see CEDRICA colour palettes

PHOTOGRAPHY: RUSTIC SCENES, MISTY MOUNTAINS, FIRES AND CUPS OF HOT TEA. For more see the CEDRICA Unsplash collection

VISUAL INSPIRATION: see the CEDRICA Pinterest board

about cedrica

On her day off she likes to take a walk, go on a hike, watch the Aurora Borealis and listen to the song of the stars.

Her elements are the wind and the snows of the North

Her season is winter, especially around the Winter Solstice.

Her favourite times of the day are starry nights, when the Universe shows all her wonders.

Her superpower is her unerring sense of direction. She walks invisible paths and teaches you how to find your true north without getting lost in the woods.

 

miss cedrica turned your world upside down?

 
LUMINEA • Boho Shaman

LUMINEA

Boho Shaman

Meet Luminea. She's born in the summer and her heart is hotter than the Sun. Dancing, laughter and traveling the world it what she's made for.

She's an adventurer, an explorer, filled with endless curiosity about the world. Her optimism is highly contagious and her bubbly nature will make you forget your past and future concerns.

She's not afraid to live with a heart wide open and being around her will teach you how to embrace each and every moment on this Earth like the precious gift it is. 

KEY WORDS

  • Gemstones
  • Gypset
  • Crystal
  • Vibrant
  • Pleasure
  • Energy
  • Seductress
  • Fire
  • Ocean
  • Beach
  • Boho
  • Travel
  • Summer
  • Hot
  • Bikni
  • Amulet
  • Adventure
  • VISUAL STYLE

    gemstones, boho patterns, gold and silver textures.

    GRAPHIC ELEMENTS: precious stones, malas.

    COLOURS: hazy summer colours, golden textures. For more see LUMINEA colour palettes.

    PHOTOGRAPHY: Bright ocean views, boho dresses, summer scenes. For more see the LUMINEA Unsplash collection.

    VISUAL INSPIRATION: see the LUMINEA Pinterest board.

    about lUMINEA

    On her day off she likes to put bikini on, go to the beach, have a brunch with friends, chill, surf, have a hot date and enjoy life.

    Her element is fire (of the soul)

    Her season is a perpetual summer!

    Her favourite time of the day is each and every moment she's alive.

    Her superpower is her absolute presence in each and every moment. She vibrates with life and teaches you how to be fully aware of your surroundings and make the most of the one life you are given.

     

    miss luminea stole your heart?

     
    TULIPA • Flower Fairy

    TULIPA

    Flower Fairy

    Meet Tulipa. She's a divine woman with a stunning smile and an infinitely kind heart. Her natural grace and cheerfulness invite you to take very good care of yourself and fully embrace the body you are born with.

    Her gentle disposition is balanced by the immense power of her will to do good. And she's doing that by teaching us self-love and self-care.

    She's not afraid of being vulnerable—it's the only way to fully express yourself. She sees beauty in everyone and will help you to blossom when you are ready to do so.

    KEY WORDS

  • flowers
  • blooms
  • blossoms
  • Feminine
  • pure
  • beauty
  • grace
  • garden
  • spring
  • wedding
  • pink
  • sunshine
  • girlfriend
  • rainbow
  • unicorns
  • self-love
  • self-care
  • VISUAL STYLE

    clean lines, crisp edges, intricate patterns.

    GRAPHIC ELEMENTS: Flowers, blooms, blossoms, flower buds.

    COLOURS: bright spring colours, bold sunny hues. For more see TULIPA colour palettes

    PHOTOGRAPHY: FLOWERS, SPING SCENES, SUNLIT MEADOWS.For more see the TULIPA Unsplash collection

    VISUAL INSPIRATION: see the TULIPA Pinterest board

    about tulipa

    On her day off she likes to visit her mum, bake a cake, meet her bestie for lunch, walk her dog, have a lovely dinner in a local restaurant with her beau, friends and family.

    Her elements are flowers and blosoms.

    Her season is mid-spring when the Earth is emerald green and bursting with colours.

    Her favourite times of the day are early mornings, full of sunshine, bird chirps and sparkling dew drops.

    Her superpower is her ability to create and see beauty everywhere. She'll teach you how to take care of yourself and how to surround yourself with elegance.

     

    miss tulipa swept you off your feet?

     
    LEA • Nurturing Healer

    LEA

    Nurturing Healer

    Meet Lea. She's a compassionate and loving guardian, sent here to protect us and help us rise from the ashes. Her mere presence is enough for you to let your guard down and feel as if you've finally come home.

    She creates a home wherever she goes, a safe harbour for wanderers and weary souls. She's a mother and she gives new life and new hope to everyone in her life.

    She's not afraid of strangers. All the humans and animals on Earth are her family. She'll tell you that you're never alone and she'll teach you how to be a part of her loving tribe.

    KEY WORDS

  • home
  • life
  • motherhood
  • fertile
  • mandala
  • healer
  • circle
  • family
  • tribe
  • nurturing
  • chakras
  • selfless
  • mother
  • prayer
  • safe
  • guardian
  • love
  • VISUAL STYLE

    Calming patters, natural textures, light backgrounds

    GRAPHIC ELEMENTS: mandalas, circles, chakra symbols

    COLOURS: Pastel colours, hazy late summer hues. For more see LEA colour palettes

    PHOTOGRAPHY: calm summer scenes, homy pictures, table settings. For more see the LEA Unsplash collection

    VISUAL INSPIRATION: see the LEA Pinterest board

    about lea

    On her day off she'll get up early, clean her house, plan the week, cook dinner and have a wonderful evening of laughter and good food with her loved ones. 

    Her element is Earth.

    Her season is late summer—early spring, around the Autumn Equinox, when the Earth gives us the most of its fruits.

    Her favourite times of the day are the lazy August afternoons with her family.

    Her superpower is healing and nurturing. She'll teach us that everything is connected and we are part of a infinitely beautiful whole called Earth.

     

    miss lea engulfed you in a loving hug?

     
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    ARAMINTA

    Gentle Warrior

    Meet Araminta. The urban jungle is her playground. There she finds infinite possibilities to meet new people, discover the world and live a full life.

    Her curiosity and acute sense of right and wrong are unmatched. She has found a just cause and she fights for it with every fibre of her being.

    She's not afraid to speak out and defend those who cannot defend themselves. She'll show you that living a life without purpose isn't good enough and she'll teach you how to become a beacon of hope for your community.

    KEY WORDS

  • minimalism
  • urban
  • jedi
  • tattoo
  • girly
  • quirky
  • boyish
  • geek
  • smart
  • sci-fi
  • cause
  • curiosity
  • courage
  • purpose
  • resilience
  • funny
  • sarcasm
  • VISUAL STYLE

    minimalism, white space, geometric patterns

    GRAPHIC ELEMENTS: sacred geometry, tribals

    COLOURS: shades of grey, pale pastel colours. For more see ARAMINTA colour palettes.

    PHOTOGRAPHY: MINIMAL SCENES, URBAN BACKGROUNDS. For more see the ARAMINTA Unsplash collection

    VISUAL INSPIRATION: see the LUNA Pinterest board

    about araminta

    On her day off she likes to have snuggle up with her puppy and binge watch Star Wars until the evening and then go out with her friends, have an adventure and laugh a lot.

    Her element is the urban jungle.

    Her season is the cool summer of western Europe.

    Her favourite times of the day is late afternoon, just after work, when she meets her friends.

    Her superpower is her eagerness to jump into action. She'll teach you that daydreaming is great but daydoing is much better.

     

    miss araminta got you head over heels in love?

     
    LAVANDERA • Forest Pixie

    LAVANDERA

    Forest Pixie

    Meet Lavender. Her wild imagination takes her to strange and wonderful places. Her rich inner world is like a set for a magical fairy tale and if you're really lucky she'll invite you to join her for a camomile tea there. 

    With her creative mind, intense focus and unmatched patience she turns everything she touches into a work of art.

    She's not afraid to take the road less traveled and to find her own path through the murky forests of life. She'll teach you to always be true to who you are and to trust your inner voice, no matter what.

    KEY WORDS

  • forest
  • herbs
  • witch
  • imagination
  • holistic
  • remedy
  • wild
  • creative
  • lavender
  • camomile
  • fairy tale
  • patience
  • focus
  • earth
  • magic
  • introvert
  • moss
  • VISUAL STYLE

    Elegant lines, paper backgrounds, watercolour textures.

    GRAPHIC ELEMENTS: leaves, herbs, wild flowers

    COLOURS: watercolours, hazy pastel hues For more see LAVENDERA colour palettes

    PHOTOGRAPHY: BOOKS, LETTERS, FOREST SCENES, HERBS AND TEA CUPS. For more see the LAVENDERA Unsplash collection

    VISUAL INSPIRATION: see the LAVENDERA Pinterest board

    about LAVANDERA

    On her day off she likes to stay in bed the whole day with her cat and an utterly captivating book about magic.

    Her element is water.

    Her season is autumn with all its cosy rainy days and colourful country walks.

    Her favourite time of the day are the quiet evenings, snuggled by the fire with a large cup of tea, her cat and a magical book.

    Her superpower is her boundless imagination. She'll teach you how to unfetter yours and how to trust it unconditionally.

     

    miss lavandera entchanted you utterly and completely?

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    Can't decide?